Amazi: a sensible alternative to bottled water
Created by Devin Lyttle.
I'm a Designer in Baltimore, MD. I'm currently freelancing. I earned a degree from Art Institute of York, Pennsylvania
Amazi is a location-based app that makes it easy to find clean water sources—from fountains, faucets and filtered systems—to fill reusable containers on the go. We also provide data on the municipal water quality, empowering consumers to make informed decisions regarding their water.
Of the 66B plastic water bottles consumed annually in the U.S., only 13% are recycled—leaving the rest to litter our landfills, waterways and landscapes. The devastating impact this has on the environment and our health has steadily increased the sale of reusable containers and heightened our consciousness as consumers. While there are organizations tackling many of the consequences of bottled water, Amazi addresses the underlying cause: Disrupting the supply chain by changing consumer behavior.
We are currently a team of two, collectively providing nearly 30 years of startup experience, project management, business development, marketing, brand development, creative direction and product design. At this stage, we're looking to continue building out our iOS prototype, which will require a fair amount of data scraping (locations/water quality), geolocation sorcery, and extensive API integration (Facebook, Yelp, Amazon, Passbook, etc.)
Acquire location and water quality data (US)
Complete MVP development of geolocation app (mobile-first web app)
Test MVP in select markets (Piloting app in California before expanding to other major US markets)