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My Work Samples
I was responsible for leading the development of DawriPlus at Intigral. the most interactive digital sports app in the MENA region and a gold winner for several awards from Sport360, YouTube, Broadcast Pro, and MENA Digital Awards.
As a product leader my duties involve several functionalities including: Visioning, Strategic Planning, Customer Research, UX Design, Design Thinking, Application Architecture Design, Team Building and Leading, Data Analysis.
My Master's Paper discusses how can a Digital Sports Firm be transformed from being pipeline (traditional sports business) to a platform of multi-sided markets, and DawriPlus was under the study as case example.
My Work Experience